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Where Champions Meet Nutrition Distributor Partnership Opportunity 2025

It is a line of convenient nutrition food items that promote personal wellness and inspire people from all walks of life to lead a healthy, active lifestyle. Scientifically backed recipes developed in collaboration with athletes, dietitians, trainers coaches make U17 products a wholesome choice.

U17 ATHLETE BACKED FUNCTIONAL FOODS

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Why U17 Works

Authentic athlete story
every market fronted
by a local sports hero
Evidence-based recipes
co-created with sports
scientists for performance
& taste
Asset-light EU supply chain
Sante (Poland) & other IFS/
BRC plants
Marketing flywheel
ambassador content & shareable
fitness challenges generate
1 2 3 4

 

1

Authentic athlete story
every market fronted
by a local sports hero

2

Evidence-based recipes
co-created with sports
scientists for performance
& taste

3

Asset-light EU supply chain
Sante (Poland) & other IFS/
BRC plants

4

Marketing flywheel
ambassador content & shareable
fitness challenges generate

Route-to-Market and Activation Toolkit

Targeted channels

key retail chains, convenience, sport clubs, fitness studios, sport events & expos

Marketing support

always-on social media, in-store tastings, athlete-led promo events, PR campaigns

POS suite incl. clip-strips, floor-stands, shelf-talkers, digital banner pack

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    Contact us for more
    information
    U17 Europe B.V.

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